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In Search of the Obvious - cutting through today's marketing mess

by David Terrar on 02/07/2010 11:52 0 comments , 56 views
Categories: SMB, Enterprise, Web 2.0 Stuff, Social Media, Corporate Blogging resources, Customers, Partners, Blogs & Bloggers, Europe
Tags: marketing, jack trout, positioning, strategy, messaging, al ries, advertising, marketing warfare, laws of marketing, robert r. updegraff, simple, back to basics
When I first tweeted that Jack Trout's new book "In Search of the Obvious" had arrived from Amazon, my mate @euan suggested his (excellent) blog is actually easy to find.  He called it "The Obvious" because when he started writing about the application of new technology and social media in organizations, he felt that, actually, he was saying pretty obvious things - even though they are important, and often missed by the many.  Jack ...
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Social Media in the Enterprise - event report pt 2 of 2

by David Terrar on 02/04/2010 07:14 0 comments , 55 views
Categories: Enterprise, Web 2.0 Stuff, Social Media, Corporate Blogging resources, Customers, Partners, Web 2.0 Vendors, Blogs & Bloggers, Europe
Tags: enterprise 2.0, social media, roi, umair haque, social media week, smib, b2b, cass business school, value chain, alan patrick, euan semple, benjamin ellis, adriana lukas, mat morrison, dr sue black
Yesterday I blogged part 1 of my report on the Social Media in the Enterprise event that Alan Patrick and I cooked up (at Tuttle) to inject some enterprise related content in to this week's "London Social Media Week".  We had 8 speakers (originally 10, but Will McInnes of NixonMcInnes had travel problems, and Dr Shefaly Yogendra came down with a migraine).   Most "Enterprise 2.0" and "Social Media" events these days tend to cover ...
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Social Media in the Enterprise - event report pt 1 of 2

by David Terrar on 02/03/2010 08:05 0 comments , 56 views
Categories: Enterprise, Corporate Blogging resources, Partners, Blogs & Bloggers, IT News, Europe
Tags: enterprise 2.0, social media, roi, umair haque, social media week, smib, b2b, cass business school, value chain, alan patrick, euan semple, benjamin ellis, adriana lukas, mat morrison, dr sue black
I blogged that Alan Patrick and I were running the only enterprise related event as part of this week's "London Social Media Week".  Considering we only had the idea a week last Friday at Tuttle, and only promoted the thing with a few tweets, I'm both impressed and surprised that we had around 50 attendees (paying £10 entrance fee to cover coffee, booze and nibbles) and 8 speakers at last night's event.  The attendance, and the ...
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links for 2010-02-03

by Des Walsh on 02/03/2010 04:16 0 comments , 50 views
Categories: Corporate Blogging resources, Partners, Blogs & Bloggers, Australia & Asia
Tags: internet, marketing, trust, internet marketing, online marketing, third tribe


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Three Excellent Books on Social Media

by Des Walsh on 01/31/2010 00:49 0 comments , 49 views
Categories: Corporate Blogging resources, Partners, Blogs & Bloggers, Australia & Asia
Tags: paul chaney, gary vaynerchuk, the digital handshake


A Triple Book Notice Because I Haven’t Yet Reviewed These Books and I Feel Remiss About That

It was actually a resolution of mine well before New Year’s Day, to review all the books that have been piling up alongside my desk, mostly books on or relating to social media.

But New Year’s Day came and went.

So this is a notice as a precursor to the review I still plan to do of each of three of those books.

And while I have read only ...

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Is the iPad a big iPod or is it the new Newton?

by David Terrar on 01/30/2010 13:34 0 comments , 59 views
Categories: Blog Search tools, IT News, Europe
Tags: ipad, ipod, newton, fail

Apple's ultra thin iPad

The first thing I've got to say is the title of this post was supplied in a tweet from Alan Patrick (@freecloud), but it perfectly encapsulates the controversy going on in the geek world around the new Apple tablet device announced on Wednesday.  Is it going to be as successful and "game changing" like the iPod and iTunes, or a flawed failure like the Apple Newton?  I believe it will be very successful as an e-book reader, for ...
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Successful presentations? - go back to basics

by David Terrar on 01/29/2010 06:20 0 comments , 151 views
Categories: Enterprise, Web tools, Social Media, Corporate Blogging resources, Partners, Europe
Tags: presentation, presentations, powerpoint, presentations plus, david a. peoples
Some of us of a certain age come from a time when presentations weren't created directly on the PC (or Mac) with PowerPoint (or Keynote), or with cool new online tools like Prezi.  Back then before laptop PCs and low cost flash drives, if there was plenty of money in the marketing budget, and the presentation was really important you might create photographic slides, but usually it was paper on a flip chart stand, or more likely foils and ...
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EuroCloud UK members making sense of Cloud standards and security

by David Terrar on 01/28/2010 14:13 0 comments , 164 views
Categories: Enterprise, Social Media, Corporate Blogging resources, Partners, Blogs & Bloggers, Europe
Tags: icaew, saas, iaas, paas, eurocloud, eurocloud uk
The newly formed EuroCloud UK group held their first member meeting a week ago  at the Thistle City Barbican Hotel - a panel led group discussion on Cloud standards and security.  Chaired by Phil Wainewright, the panel experts were Dr. Guy Bunker, independent consultant and blogger, formerly Symantec's chief scientist and co-author of ENISA's cloud security assessment document, Ian Moyse, Channel Director of SaaS provider Webroot, and ...
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Social Media in Enterprises - the Elephant in the Ecosystem

by David Terrar on 01/27/2010 14:01 0 comments , 215 views
Categories: Enterprise, Web 2.0 Stuff, Web tools, Corporate Blogging resources, Events & Info, Partners, Blogs & Bloggers, IT News, Europe
Tags: enterprise 2.0, social media, roi, social media week, smib, b2b, cass business school, value chain
What is it?

As our contribution to London Social Media Week we are putting on Social Media in Enterprises on Tuesday Feb 2nd from 6 till 9pm at the Cass Business School in London (map is over here). Why? Well, at Tuttle last Friday Alan Patrick and I realised that there was no event for the more B2B (Business to Business) and value chain based aspects of Enterprise/Business aspects of Social Media. This is the "Elephant in the Ecosystem" ...

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Pope to Priests: Get Blogging!

by Des Walsh on 01/24/2010 21:47 1 comment , 220 views
Categories: Corporate Blogging resources, Partners, Blogs & Bloggers, Australia & Asia, Europe
Tags: blogging, pope benedict xvi, pope, priests


Enough to Hold Their Own Blogging Convention

In his message for World Communications Day, May 16, 2010 – getting in early – Pope Benedict XVI has issued a challenge to priests to become serious users of digital communications, including blogs (via Mashable).

With some 406,000 Catholic priests around the world, there would be more than enough to hold their own blogging convention.

We should not hold our breath.

Because, thinking ...

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