We
just did a quick research to find out why businesses are not engaged in
social media like many social media insider suggest. So we tried to
research the Fortune 500 and see who is engaged and who not.
To
the surprise of many, about 350 of the 500 actually are engaged one way
or the other. Those are not necessarily publicly announced and promoted
strategic initiatives - but active engagements through presences in
LinkedIn, Facebook, Yahoo (Groups), Twitter, YouTube and many other
sites.
The engagement ranges from company supported support
groups, fan pages, marketing supported Twitter accounts and more.
Interesting to note: The engagement is not dominated by marketing.
Engagement is across all departments. Some are in support, some in
marketing, others initiated by product management and yet others even
in the logistics department.
Based on the current research we
expect small businesses to follow within the next 5 years. As we
compared the social media adoption curve with other technology
adoptions such as Internet, Fax, computers, telephone, we estimate by
2025 about 90% of all businesses will use social media to strengthen
customer relationships, feedback channels and influence.
It
turns out by many social media is considered a strong competitive
advantage and as such hardly discussed with anybody outside the
organization.
The full report will be available soon.
If you are interested, just send an email to research3 at socialmedia-academy.com
ask for the "Fortune 500 research"
Axel
http://xeesm.com/AxelS